hunger

i love the clif bar. nary a day go by that i do not munch on a soy-protein packed goodie at some point. during the week, it tends to be my staple 2nd breakfast at work somewhere around 10am. i have been thriving on the recently released oatmeal raisin walnut ones as of late. i used to be a big fan of the carrot cake bar, until i over did it a bit. i also try to avoid the new banana nut one, as it pretty much sucks.

yes, they are a bit sweet, but i find that when i run in the morning my metabolism demands something extra shortly after arriving to work. i have tried fruit, nuts, oatmeal, granola, and good old starving it off til lunch-- but none of these futile attempts to curb what my body calls for has succeeded in any way like the clif bar does. i have even been reading raising the bar: the story of the cliff bar which the grocery store was giving away free to those purchasing a box of bars. the book hasn't been too bad. easy read and somewhat insightful in the ways of a rags-to-riches no-frills privately-funded "family" company. clif bar has retained its integrity and loyalty to a quality product that is fueled by natural demand. the very same demand that my stomach feels right around 10 every morning.